Michael McCarthy

With a career spanning 3 decades of experience, Michael knows his way around creative pitches and executive board rooms. His experience ranges from household names like Eli Lilly, Deutsch and Pentax to global dental brands like Dentsply Sirona and Henry Schein. Michael has won more awards than Doogie Howzer and Beyonce (combined). Let's just say, you've seen his work and there is no one more passionate about brand messaging and strategy.

Matthew Petchel

Over 30+ years, Matthew has worked as a Designer, Copywriter, Art Director, Creative Director, Director of Marketing, VP of Marketing and Chief Marketing Officer. He cut his teeth in corporate America and ad agencies, and in that time worked with some of the biggest consumer brands and the biggest brands in dentistry. Matthew has a knack for understanding the voice of customer, making complicated things simple and creating memorable visual campaigns.

Featured Topics

• Marketing Dentistry Differently
• Understanding Dental Consumer Behavior
• The Future of Dentistry is FEMALE – how and why this is so
• The Registered Dental Hygienist – trusted clinician & incredible internal referral source
• How Should I Sell My Dental Product
• How Do Dental Teams Want To Be Approached
• Dental Sales 101 – How to speak, sell and educate today’s dental clinicians
• Dental Marketing 101 –
• Measuring ROI for your Marketing Spend from Real-Time to Final Analysis
• When to AMP UP – When to Scale Back – When to Pull the Plug

T H E   A   T E A M   A L L   T H E   T I M E

Experience Matters