Knowledge

Knowledge is power. Arm your sales & marketing teams with the latest dental informatics and trends.

Inspiration

We inspire established teams with fresh ideas to get out of the box and give industry newcomers the lay of the land.

Reinvigoration

Give your brand an edge in a crowded and sometimes commoditized marketplace.

Keeping up with modern marketing, influencers and lead generation tactics can be challenging when a marketing team is stuck in a rut or is new to the industry. Successfully launching a new product requires industry experience and a sound strategy. We are not consulting in a box - think of us as strategic & creative horsepower.

O U R   S E R V I C E S

Marketing Strategy Bootcamp

A boot-camp style workshop for new-to-dentistry and experienced marketing/sales professionals who want to get inside the head of dental teams. Experience interactive exercises designed to gain a deeper understanding of what makes dental teams buy.

Perfect for: Leaders or teams new to dental, industry pros looking for a spark.

Team Strategy-Storming

Strategy is the synergistic touchstone for all team members in today's dental economy. We zero in on market segmentation, research, media buying, social tactics, influencers, ROI measurements at key landmarks and uncovering your 'true message'.

Perfect for: DSOs, dealers/distributors or Associations looking for clarity.

1-1 Consulting

There is no 'cookie-cutter' around here. Our consulting is goal-oriented and customized to the brand, the product and the team. We offer hourly consulting (on a contractual basis), weekly call scenarios and monthly retainers. Let us help with data, experience and market intelligence.

Perfect for: Brands launching a new product who want fresh ideas and thinking.

learn more

Let's get started.
Attend one of our seminars or let us create a custom program for your company, DSO or Association.

W H O   W E   A R E

Dental marketing masters

With more than 50 years experience in marketing, branding and strategy in the healthcare industry, some of the biggest brands (and small ones too) have trusted us to build their presence, launch their newest product and blow minds.
Let us show you and your team how we do it.

ABOUT US

W H O   W E   W O R K   W I T H

Companies

Marketing

DSO's

Associations

S O C I A L   P R O O F

Shiny Happy People

"...master strategist and dedicates the time, energy, and effort to partner and construct the right view needed to help identify str ateg ic solutions; the path to executing with excellence, while always having at the forefront the goal of ensuring I am successful in exceeding my personal and professional goals and objectives."

Joan Trammell

"...quickly become one of those indespensible and trusted members of your team. When he says he's got it, he's got it... And in the process,  makes us look like we actually know what we're doing!"

David Worrell

"...more brains and creative flow than 10 people. Our business would not be where it was if not for Michael and his team. An absolute partner and extended member of our senior management team."

John Lenart

"a true partner solving strategic issues and understanding the psyche of Dental Professionals. Enthusiasm & passion are unequalled as is overall knowledge of the industry."

Marcy Freeman

"... and to say I would recommend him highly to another company doesn't do justice to his immense talent and his ability to execute. He is the best in the business. Bar none."

Lou Shuman